Est. 2005

21 Years of
Building What Works

From two people and a single insurance project to a fully AI-native delivery operation. Here's how it actually happened.

// Where it started

Two people. One client. Zero excuses.

In 2005, Ad Rietberg and Jacek Salek started Yameo with a single bespoke project for a Dutch insurance company. Between the two of them, they covered development, project management, customer service, and account management. No team, no overhead. Just delivery.

Co-founder
Ad Rietberg
Based in the Netherlands, Ad brought the client relationships and business instincts that shaped Yameo's commercial foundation, starting with the Dutch insurance market.
Co-founder
Jacek Salek
From Gdańsk, Poland, Jacek led the technical work from day one. His home city became Yameo's development hub. And still is today.
A Dutch head, a Polish backbone. Ad's base in the Netherlands gave Yameo easy access to Western European clients. Jacek's roots in Gdańsk gave it its engineering core. That dual identity (commercially sharp in the west, technically rigorous in the east) has been part of how Yameo works ever since. HQ in the Netherlands. Development hub in Gdańsk.
// The timeline

Milestone by milestone

Early years — 2005–2014
2005
The beginning
Yameo is founded
Ad and Jacek build and deliver a bespoke software solution for a Dutch insurance company. Two people. Every role covered. No playbook. Just delivery.
NL & PL
2007
First major client
IAK Verzekeringen joins
IAK Verzekeringen becomes Yameo's first major insurance client. The relationship cements the company's focus on regulated industries: complex systems where reliability is non-negotiable.
Insurance
Going international — 2015–2019
2015
First international enterprise
DEKRA comes on board
DEKRA, one of Europe's leading inspection and certification companies, becomes Yameo's first major international client. The model that worked in the Netherlands works across borders.
Europe
2016
First project outside Europe
World Bank tender: Ghana NHIA
Yameo wins a competitive, World Bank-funded tender to build an e-claims solution for Ghana's National Health Insurance Authority. A national healthcare system. Public-sector accountability. A different continent. The most complex project to date. And delivered on time.
Ghana  ·  World Bank
2017
New home
HQ moves to Rotterdam
Yameo relocates its Dutch office from Amersfoort to Rotterdam, a city built on trade and logistics, a fitting base for a company growing its European reach.
Rotterdam, NL
2019
New ownership & new city
Management buyout. Move to Utrecht.
Two significant moves in one year. The Dutch office relocates to Utrecht, at the heart of the Netherlands. More importantly: Yameo's CTO and COO complete a management buyout and become the new owners. The people who built it from the inside are now running it.
MBO  ·  Utrecht, NL
Scale & expansion — 2020–2023
2020–
2023
Global growth
Europe, the Americas, Africa
Through a period the world found difficult, Yameo grew: revenue, team, and client base. Projects across Europe, North America, South America, and Africa. The company that started with two people in one country was now operating across four continents.
4 continents
AI-native — 2024–now
2024
The shift begins
Yameo goes AI-native
Not a rebrand. A deliberate, top-down transformation of how software is delivered. Specialized AI agents, supervised by senior engineers, deployed across every phase of the SDLC. Faster delivery, tighter quality, the same accountability that's been there since 2005.
AI-Native Delivery
2026
Where we are now
Fully AI-native
14 specialized AI agents. 7-phase delivery. 5 blocking quality gates. 21 years of domain knowledge informing every decision the system makes. Same reliability, significantly more speed.
Today
// Today

The numbers, 21 years in

Founded
2005
Amersfoort, Netherlands. Two co-founders. One client.
Headquarters
Utrecht
The Netherlands, with a development hub in Gdańsk, Poland.
Delivery model
AI-Native
14 specialized agents across 7 phases. 5 blocking quality gates.
// What's next

See what 21 years
of practice looks like

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